MANAGING TECHNOLOGY
Steve Grandum the President and CEO of Mattson, wanted to experiment whether the product development technologies applied in the software industry could be use to enhance the food industry. He therefore, decided to set up a contest for three teams three with development processes similar to those in the software industry. The teams were to come up with a cookie, that would be liked by most of the American people and to meet some specific nutritional and calorie standards (Crawford & Robertson, (A) P.1-8). The first team was to use open source method, whereby different experts in the food industry would work together each handling their area of specialization. They would then come up with suggestions and in turn choose the best out of them to develop. The second team used extreme programming method, whereby a team of two divided the project in to stages and they handled each stage together successively. The third team was to use traditional hierarchical method, where a leader was to head the team and direct all the processes of the Project (Crawford & Robertson, (B) P. 9-11).
The results based on consumer votes showed that cookies baked by the traditional method team was the most preferred, 45% followed by open source cookie, 41% and extreme programming cookie, which got 14% of the votes. The XP method was the fastest method, because members easily agreed on the process and the content of the cookie and its cookie met all the instructions set at the beginning. The open sources had many disagreements, which led it to take the longest time. However, that helped in enhancing problem solving skills. The traditional method depended mainly on the expertise of the leader. Hence when he stuck the whole group was stuck (Crawford & Robertson, (c) P.12-14).
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