market segmentation and targeting marketing
In this section, your discussion should focus on determining what (who) will be the target market within the chosen country (CHINA)
• Identify how you intend to segment the target market and the rationale for choosing specific segmentation variables/bases e.g., demographic, geographic, psychographic.
• It is advisable to use a combination of factors to identify potential segments within the market
• Please note it is not necessary to use every segmentation variable/base. Once again, Tables for analysis are recommended.
• From your analysis of potential segments you must identify one (1) segment as your target market
• Clearly indicate the size of the potential market
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