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Marketing strategies of major car manufacturers in emerging markets

Questions for Dissertation Interview
The main aim of this study is to investigate the marketing strategies used by major car manufacturers in Turkey in order to enhance their market share and profitability as well (Miller, 2009). The study also aims at investigating the difficulties that car manufacturers in Turkey had been experiencing in the past. A sample of four major car manufacturing firms such as Mercedes, Bmw, Peugeots and Renault will be taken. The study will employ interviews to collect data from the marketing managers of the selected firms in the Marketing department. Both structure and unstructured questions will be employed and response recorded on a data collection sheet for the purposes of data analysis and interpretation (Halligan & Shah, 2010). Recommendations will be made thereafter based on the findings of this study.
The following are some of the Interview questions that will be employed:

When did this Company Started and which model of vehicles did your company started producing at the time of its inception?
Which marketing strategies has your company been using to promote the model of vehicles they produce in the emerging markets?
Have you ever been involved in leading a marketing team to conduct a market analysis of the emerging markets? What were the outcomes of the analysis if any?
Is there any importance your company attaches to research and development programs?
Recently, which model of vehicle your company is designing for the purpose of research and development?
Who are involved in products development in your company are you part of the product development team in this company?
Which challenges is your company facing when it comes to product development in the emerging markets?
Which marketing penetration strategies is your company using to penetrate into emerging markets especially when marketing a new model of vehicles?
How does your company ensures that, the models of vehicle they produce are unique from other automobile industries?
How does your company promote employees growth and development, are there any special training that your company is design for its employees?
Which marketing campaigns is your company conducting recently if any?
Which tools your company employing to ensure you campaign becomes a success?
What is the most challenging experience has your company been experiencing recently in the emerging markets?
Is your company using any e-marketing tools to promote the model of vehicles that they are manufacturing?
How is your company working towards ensuring that such challenges are being overcome?
Which marketing steps does your company takes when launching a new product into the emerging markets?
Who are you major competitors in the emerging markets?
How do you company deal with competition from the emerging markets if any?
Which is the most expensive car model to produce in this company?
How does you company maximize profits wheil minimizing production and distribution cost in the long run?
Where does you company want to be in the next five years time?
Which measures has your company put in place to ensure that, the set goals and objectives will be realized within the time frame?

The above interviews questions will be employed to conduct the research. This is because, interviews allow the interviewer to obtain an immediate feed back from the participants and clarify unclear issues (Williams, 2008). This makes interviews the most appropriate tool for this study.

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