Market Research Part only (which will be part of a complete project as stated below):
Internet Marketing Campaign: Market research and justification for choice of campaign tools (Individual assignment)
Overview: The market research for this individual assignment is done at the industry sector level.
Select an industry sector by using the NAICS code as a starting point:
the industry chosen is: food manufacturing:
and the target audience should be end consumers not wholesaler.
Your report should include the following sections:
1. The industry sector
Use the NAICS code as your starting point, then add a more specific category of your own to make it meaningful. For example:
44-45 Retail trade / 448 Clothing and clothing accessories stores / 4481 Clothing stores / 44812 Women’s clothing stores / Active wear
2. Target market and market research
This section will include:
a) a description of your target market (s). You will need to include information about demographics and psychographics in this section.
b) the results of your market research into your target market:
? the online behaviour of your target market
? trends that might affect your product / service line and/or your target market
? what firms / organization in your industry sector are doing in terms of online marketing strategy and tactics
This section should aim to paint a picture of who your customers are, what they like, what they do online, how often they are online, what technology they use, etc etc. You will use this research to underpin and justify your choices of online marketing tools.
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