Measuring effectiveness of banner on Facebook fanpage for online women fashion brands.
Exec Summary ( approx half page)
Introduction ( support by secondary research)
Context – background analysis, problem definition, etc
Method ( support by secondary research)
—> Qualitative method ( 2focus group, 5 respondent each ) support by using theory or framework
Ethical Considerations ( approx 1 page )
Target respondents are female who has experience in online shopping and using Facebook.
2 focus group, 5 respondents each,
group1: EU and Non EU
-Analysis and Findings
-Discussion of findings
This assessment is concerned with the exploration, development and implementation of sound market research methods; and does so within the context of a real marketing problem. Students are required to carry out a market research to generate market information and analyses, which reflect reality, and this is achieved by the employment of sound market methods research. You must include a Reference list that displays full and accurate Harvard.
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