Answer
Pricing strategies are core to the success of a new enterprise. Considering the presence of two established pet grooming services, it is essential to price services at a competitive price. For a new business, there are two options available to enhance its market penetration, that is, survival and performance. The first available option is to set prices high. This is appropriate when there are no competitors or in a case where the existing competitors are not established. In the present scenario, having two established enterprises offering the product at the same prices, it is appropriate to have low charges (Ferrell and Hartline, 246). With relatively lower prices than the current competitors, it is easier for a new business to penetrate the market. However, with the passage of time and offering of quality services, the new business will have a market share. Therefore, the business can later increase the prices and get returns (Ferrell and Hartline, 246).
2) Answer
Break even point is a fundamental calculation in any business. It indicates the point at which the organization meets its expenses with the current revenue being generated. It indicates the point where a growing business cansustain itself by offsetting expenses with the amount of revenue collected. When a business seeks to establish the breakeven point, it is essential that the business compares total revenue with the total expenses (Schermerhorn, 472). Considering the grooming services, there is a total cost of $1000 for the advert in the local newspaper. The revenue obtained from one dog is $40. Breakeven point = (TR/TC). The breakeven point is; (1000/40) = 25 dogs. This implies that, for the grooming services to recoup the amount incurred in advertisements, 25 dogs will have to be treated. However, if the charge is to be adjusted to 50 per dog, the break even point will be (1000/50) = 20 dogs. In scenario two, 20 dogs will be required to attain the breakeven point (Schermerhorn, 472).
3) Answer
The question revolves around exchange rates. Exchange rates cannot be considered to be stable in the market. This is because, with the presence of market anomalies, it is difficult to speculate the future exchange rates. Fluctuations in exchange rates are caused by a number of factors which include political instability, government interferences through various interventions and regulations (Thomas, 193). With the fluctuation in the exchange rate between the dollar and the Euro, there are two results. If the US dollar strengthened against the Euro, then the German cars would be lowly priced in the US market. This would be favorable for the Americans and disadvantageous for the German exporters. However, in a case where the Euro is to gain strength against the US dollar, the vehicles would be expensive in the US market. This scenario would favor the German exporters because it would require the Americans to pay for the vehicles (Thomas, 193).
4) Answer
When prices on certain products increase, the demand for other commodities is affected. However, this depends on the relationship that exists between products. According to the price elasticity of demand, products can either be substitutes or compliments. Compliments are products that are consumed together. For instance, spaghetti and spaghetti sauce are compliments because they are consumed together. Therefore, when the price of spaghetti increases, the demand of the spaghetti and that of spaghetti sauce will decrease. In the case of rice, which is considered a close substitute to spaghetti, the increase in price for spaghetti will cause an increase in the demand of rice (Baumol and Blinder, 119).
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