Richard Branson and The Virgin Group
(For MBA Level)
I need 12 slide with the speaker notes for 45 min presentation:
you must only use material drawn from credible sources such as: academic articles and texts; quality
newspaper and business periodicals, e.g., the FT, The Economist and the official Virgin website. You
should not use unreliable sources such as non-reviewed websites, e.g., Wikipedia….
For this Presentation you are required to read the case on the Virgin Group and undertake additional
research to prepare a 45 minute presentation to management (including 10 minute Q&A) that addresses
the following questions:
1. Using appropriate academic models and concepts identify and discuss the chief internal and
external factors that have influenced the Virgin Group and the strategies employed up to the time of
the case.
(30% of Presentation)
2. Critically assess whether, in your opinion, there was any evidence that Richard Branson and his
group management team followed a consistent strategy or not in his major investments. If so, what sort
of approach might it have been based upon, and what was the role of the Virgin head office function
within it?
(40% of Presentation)
3. Drawing on resources such as FT.com, update your audience on any new Virgin Group activities
since the case, commenting on whether or not subsequent investments fit in with your findings from Q2
above, or had any strategic rationale.
(30% of Presentation)
The case is available at:
http://www.thefreelibrary.com/Richard+Branson+and+Virgin,+Inc.-a0265104176
Key Skills to focus on while studying the case:
1) Recognise, consider and address macro-economic trends in a changing world and their impact on
business whilst evaluating competitive, organisational and ethical values.
2) Develop appropriate policies and strategies within a changing environment for a variety of
organisations, to meet stakeholder interests.
3) Develop and demonstrate key communication and time management skills.
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