strategic evaluation on Easyjet (Airline)
Report title :strategic evaluation on Easyjet (Airline)
Word count: 2,000 words, excluding appendices
More than 15 academic references
Include charts and data
The informal report should be for Easyjet (Airline) (the low-cost airline company)
Use relevant strategic management tools and techniques to evaluate the current strategy of the organisation based on what you know of their strengths, weaknesses, opportunities and threats .Analyse why this strategy might be suitable, acceptable and feasible given how the organisation competes (e.g. Differentiation/ Cost/ Focus). Evaluate how the strategic direction relates to growth, innovation or international expansion. Briefly identify and justify another potential strategic direction for the organisation. Given the nature of this analysis there must be a contemporary and inventive flavour to much of the relevant data.
An effective structure might present key trend data on how the organisation has been performing as the starting point for evaluating the strategy. Re-evaluating how the organisation tries to compete, its competitive advantage. The directions the organisations strategy is taking it in and how this matches what you discovered in terms of its SWOT and what this means in terms of its growth, innovation or movement into international markets. An evaluation of the strategy through SAF or another suitable model and a suggestion of how the strategy could be developed or augmented is a key point for this report.
*Strategic options: development and evaluation of strategic options, appropriateness and use of relevant strategic theory and models, tools & techniques to achieve this.
*Strategy recommendation: Consistency with strategic analysis (PEST ,SWOT ,VALUE CHAIN) and strategic options developed. Rationale of strategy recommendations.
*Use of appendices and quality of referenced material, referencing
*please refer to the strategy clock theory (see blew)
Easy jet use hybrid strategies
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