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The changing competitive environment*

The changing competitive environment*

Global political institutions

Technological change
* abbreviated
Assignment brief
“Prepare a management report of 3,500 to
4,000 words* on an organization within the
manufacture of textiles, manufacture of
wearing apparel or food and beverage service
activities ** in a country or countries with
which you are familiar.”
* This wordlimit does not include the executive sum
organization profile, tables, diagrams, appendices
** See the UK standard industrial classification (S
IC) system or

An organization profile must be included in
your submission as “Appendix 1”.
Assignment brief
“.. assess the impact of external business
environmental factors on the organization and
evaluate the organization’s responses.”

In the case of a large organization it is permissib
le to
confine your report to part of the organization.

An organization’s activities may range beyond the
designated industrial sector in which case the focu
of your report must be on the organization’s
activities within the designated sector.
* See FAQs
Assignment brief
Task 1
“Give a brief overview of the primary
external influences to which the
organization is subject and briefly explain
the particular importance of each to the
This first task should contribute no more
than one third of your overall report.”
Task 2
Choose one
of the following themes:

The changing competitive environment
(Porter’s Five Forces)

Global political institutions

Technological change
Theme 1:
The changing competitive
(Porter’s Five Forces)
This reference to ‘Porter’s Five
Forces’ is indicative. You may use
another framework if appropriate
Theme 2:
Global political institutions
This can be interpreted broadly
to include political/economic
institutions and international-
regional institutions as well as
truly global institutions.
Theme 3:
Technological change
Any or all aspects of
technological change
as appropriate
Task 2
In relation to your chosen theme
i. analyse
its relevance to your chosen
organization and how it influences policies and
decision-making within your chosen
organization or industry-sector.
ii. critically evaluate
the effectiveness of the
organization’s response.
iii. demonstrate some areas for improvement in the
response of the organization.

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