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Case Study, Human Resources (HR) WWF

Case Study, Human Resources (HR) WWF
Project description
Case Study Overview:
WWW is a not-for-profit sector independent conservation organisation, that recognises that the health and security of people, wildlife and the environment are all interlinked ( HYPERLINK “http://www.wwf.org.uk” http://www.wwf.org.uk). The organisation currently employs around 300 people, who work in the UK and Internationally. In a move to reach out to the local community, WWF is moving its headquarters from Godalming, which had been home for the Panda and WWF for 25 years, to Woking. The move to its new home, the Living Planet Centre, is scheduled for October 2013. The new centre has been planned in partnership with Woking Borough Council. Unlike WWF’ old premises, the Living Planet Centre LPC will enable the organisation to open up its facilities to the general public. The new building will have a visitors’ centre and also an auditorium and education suite. The relocation is part of a five-year strategy that includes, the restructuring of four departments into three, following the merger of the fundraising department with the communication department to form the communications and fundraising department, and cultural change. The new strategy has meant redefining the unique features of WWF – its DNA. Below is an outline of WWF’s strategic vision and initiatives to change.
In this part of the assignment you will need to use the literature review of the area that you chose to address Recruitment and Selection, in order to report on the specific challenges faced by WWF and provide adequate recommendations from an HR perspective.
needs to include recommendation to WWF based on your research done in part one
The importance of the strategic context. There are three main areas:
? Set the standard for adopting sustainability in other organisations.
? From fair trade, recycling to nature and conservation ? Reach out to the public and policy makers.
• Employer Branding – image of WWF
• Link the strategic context to the People-
related challenges.
? 2:1 female to male demographic
? Average age 40 – i.e. high number of child carers ? All four executives are male
• Recruitment and Selection – Recruitment • New recruitment opportunities –
? Main aims:
• Age, ethnicity, disability, gender in executive positions • Employee-culture fit
? Wider Strategy (how should the recruitment strategy look like?):
• Employer Branding – two tick employer • Images and messages on website
• Language, values (success factors?
? What recruitment methods are used? • External versus Internal
• Recruitment and Selection:
• New recruitment opportunities –
? External Recruitment targeting age, race, disability • Outreach and partnership programmes? Who are the
partners?
• Remploy – Employability skills training
• Buddy and mentor schemes for disabled (e.g. M&S)
• Recruitment agencies and Targeted media (e.g. Race of Opportunity, Disability Jobsite
• Corporate website? E-recruitment? what about disability?
• Recruitment and Selection:
• New recruitment opportunities –
? Internal Recruitment
• Women leadership and development
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