Connexia Case Analysis (20% of the grade)
Case Study Goals:
Understand the role of governments when entering into new markets
Apply cultural considerations in adapting a global brand to a local context
Critically assess marketing implementation strategies.
Identify potential country markets that match with a company’s core competencies.
Demonstrate critical thinking and effective writing skills consistent with a 400-level college course.
Case Study Objectives:
Understand how a company’s management orientation can direct their approach to foreign market entry
Demonstrate understanding and application of the external environments affecting global marketing activities
List, describe and apply the different modes of foreign market entry
Analyze qualitative country and business facts and their implication on global marketing strategy
Make and defend your country selection and business decisions
Develop critical thinking skills by demonstrating ability to apply global marketing concepts to a particular situation
Demonstrate college-level writing skills consistent with a 400-level course.
Please answer the following questions:
The two from the Case Study itself:
What has made Conexia successful so far?
How will the U.S market be different from what Conexia has seen in Argentina?
Additional questions to answer:
Based on the case narrative, identify two issues challenging Conexia’s current operation and decision. What would you recommend to Conexia to solve those challenges?
For its next expansion project, what country and city would you recommend for Conexia? Be sure to explain your rationale in terms of why that country/city would be an attractive expansion strategy.
Study the case and list three strengths, weaknesses, opportunities and threats to Conexia entering the US market. Remember that in a SWOT analysis, strengths and weaknesses are internal. Opportunities and threats are external.
Case Study Goals:
Understand the role of governments when entering into new markets
Apply cultural considerations in adapting a global brand to a local context
Critically assess marketing implementation strategies.
Identify potential country markets that match with a company’s core competencies.
Demonstrate critical thinking and effective writing skills consistent with a 400-level college course.
Case Study Objectives:
Understand how a company’s management orientation can direct their approach to foreign market entry
Demonstrate understanding and application of the external environments affecting global marketing activities
List, describe and apply the different modes of foreign market entry
Analyze qualitative country and business facts and their implication on global marketing strategy
Make and defend your country selection and business decisions
Develop critical thinking skills by demonstrating ability to apply global marketing concepts to a particular situation
Demonstrate college-level writing skills consistent with a 400-level course.
PREPARE your Case Study as follows:
Carefully read the case once for a review and then a second time for specific content information. Be sure to give special emphasis on the strengths, weaknesses, opportunities and threats for the organization. Be prepared to discuss the organization in terms of mode of entry, operational policies as well as extent of customization based on cultural considerations.
Thoroughly read the chapters in the weekly conferences and conduct additional outside research on country and business resources.
Review the following global marketing topics to ensure you understand the marketing principles and can demonstrate you can apply them in this case.
Be sure you understand all of the global marketing concepts covered in this case and review these concepts in the course modules if needed:
Marketing environment
Management orientations
Foreign market entry
Global branding principles
Product development
Branding
Pricing
Promotion
Distribution
SWOT analysis
3. Prepare thoughtful answers to the questions being asked!
4. Follow ALL the guidelines for writing and submitting your Written Assignment
5. The Written Assignment should be 4-5 pages in length.
Special Note:
There has been a lot written about this case, be careful that you don’t automatically adopt other people’s thinking; form your own answers based mostly on case facts and any other external research on cultural considerations. Remember, your case will be subject to review by turnitin prior to grading. Any submission with more than 15% similarity, excluding UMUC verbiage as provided in the questions, will be returned for rewrite and for late submission penalties.
Don’t forget …
This is a formal written assignment. That means all rules of grammar and composition apply.
You will be graded on your writing as well as your mastery of the content.
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.