Registration is required for many different types of events. Conventions, trade shows, and other business related events run much more smoothly when people register in advance. This allows the event producer to prepare enough materials, have proper room sets, make correct guarantees for banquets, and staff appropriately. Associations and trade show owning companies (as well as some corporate events) have realized that the registration function is not part of their core business and find outside vendors to provide this service. Registration companies have been around for many years but a good number of the first generation reg companies no longer exist. Online registration is now a seamless process for convention goers. They rarely know that they are not registering directly with the organizer but with a third party.
Housing providers have also grown in importance as the internet has developed. Managing a room block can be very time consuming so convention and trade show organizers often outsource this function. Imagine that you are the Plastics Industry Association meeting planner and that 50,000 people are coming to your show. You need to block rooms at 30+ hotels to accommodate everybody. You also want to be sure that you fill the blocks evenly so that you don’t end up paying attrition charges at one hotel while another is oversold. Housing companies can “turn on” and “turn off” the spigot to direct attendees to hotels that are not filling.
Registration and housing companies have become key players in the convention & trade show industries. It is particularly interesting to note that GES, one of the biggest GSCs in the country, recently bought two housing companies. This complements their existing work with show managers.
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