I would like the essay to asses the business (DESIRE 2 LEARN)
-The aim of this assesment is demonstrate your understanding of key issues raised in the module by critically applying theory to practice, incorporating evidence of wider reading.
-in relation to a specific enterprise, produce a paper considering the role of innovation in the organisation including the following points.
-Identify the current initiatives being conducted with reference to relevant theories
-with reference to relevant theories identify future potential innovation strategies that may be implemented to enhance future competitiveness.
-I will upload files some interview questions we did to employees of the organisation and some secondary research about the company Desire 2 Learn.
Please use the schools of thought from this bibliography and others thanks:
Bessant, J. and Tidd, J. (2011) �� Innovation and entrepreneurship ’, Wiley: Chichester.
Ceserani. J, and Greatwood. P. (1995) �� Innovation and creativity ’, Kogan Page: London.
Chesbrough, H. (2003) �� Open innovation : the new imperative for creating and profiting from technology ’ Harvard Business School Press: Boston, MA.
Chesbrough, H. (2006) �� Open business models : how to thrive in the new innovation landscape, Harvard Business School Press: Boston, MA.
Chesbrough, H. (2011) Open services innovation : rethinking your business to grow and compete in a new era. Jossey-Bass: San Francisco, CA.
Chesbrough, H., Vanhaverbeke, W. and West, J. (2008) �� Open innovation : researching a new paradigm ’, Oxford University Press: Oxford.
Clark. J. (1995) �� Managing innovation and change : people, technology and strategy ’, Sage: London.
Christensen, C. (1997) The innovator’s dilemma : when new technologies cause great firms to fail, Harvard Business School Press: Boston, MA.
Collis and Hussey, Business Research: A practical guide for undergraduate and postgraduate students, Palgrave: Basingstoke
Jones-Evans. D, and Klofsten, M, (1998) �� Technology, innovation and enterprise : the European experience ’, Palgrave McMillan: Baskingstoke.
Kim, W.C. and Mauborgne, R. (2005) �� Blue ocean strategy : how to create uncontested market space and make the competition irrelevant ’, Harvard Business School Press: Boston, MA.
Lockett, N. and Blundel, R. (2011) �� Exploring entrepreneurship : Practices and Perspectives’, Oxford University Press: Oxford.
Louden, A. (2001) �� Webs of innovation : the networked economy demands new ways to innovate ’, Pearson Education: Harlow.
Sternberg, R.J. (1999) Handbook of creativity. Cambridge University Press: Cambridge
Rogers, E.M. (2003) �� Diffusion of innovations ’, Free Press: New York, NY
Saunders, Lewis and Thornhill, Research Methods for Business Students. Prentice Hall: Harlow
Schumpeter, J.  (2010) �� Capitalism, socialism and democracy ’, Routledge Classics: Abingdon.
Tidd, J. and Bessant, J. (2009) �� Managing innovation : integrating technological, market and organizational change. : Integrating Technological, Market and Organisational Change’, Wiley: Chichester.
Trott, P. (2011) �� Innovation Management and New Product Development ’, Pearson Education: Harlow.
Westland, J.C. (2008) �� Global innovation management : a strategic approach ’, Palgrave Macmillan: Basingstoke.
Wilkinson, D. (2000) �� The researcher’s toolkit : the complete guide to practitioner research ’, Routledge: Abingdon.
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