Journalism, mass media and communication
Australia mini country profile and cultural profile
** IMPT — FOCUS on Communication IMPLICATIONS — Think about possible public communication implications of what the statistics may mean in terms of audience profile and communication strategy and vehicles.
•Mini country profile: Briefly describe HOW the political structure, economic structure, and media structure could impact communications campaigns in Australia.
•Mini cultural profile: Where does Australia fall on four cultural indices and what impact could this have on communicating with the population in Australia? (below are some readings about cultural indices and you choose which four indices you find apply to Australian culture)
Ihator, I. (2000), Understanding the Cultural Patterns of the World: An Imperative in Implementing Strategic Public Relations Programs. Public Relations Quarterly, 45 ( 4) 38.
Zaharna, R.S. (working draft 2010). "Overview: Florence Kluckhohn Value Orientations."
John Condon and Fathi Yousef (1975) "From values to beliefs: Human nature, nature, the supernatural." in Introduction to Intercultural Communication by J. Condon and F. Yousef. (Bobbs Merrill). pp. 91-121
Zaharna, R.S. (working draft 2010). "Overview: Cultural Continuum."
Nisbett, R. E. & Miyamoto, Y. (2005). The influence of culture: Holistic versus analytic perception. Trends in Cognitive Sciences 10, 467-473.
Miner, Horace. (1956). "Body Ritual among the Nacirema," American Anthropologist 58 (3), pp. 503-507
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