the assignment requires you to research and investigate an
original/innovative e- business idea, which you think may have the potential to succeed (i.e. make a profit or if
a “not for profit organisation” cover its costs). As part of your investigation and research you will need to
provide (in report format) containing the following:-
A description of the main purpose of the e-business including a description of its customer facing interface.
Justification for your choice (why you think the web based business has potential and why customers would
choose your e-Business over others).
The market position of the e-business.
The competition
The business income model.
Clear description of a marketing strategy.
A discussion on how you would manage growth (How would you mange if there was a rapid growth in your business
and the impact on the technology infrastructure?)
Marks will be awarded for:
Clearly identifying an original /innovative e-business (or a mash up of an existing e-business).
Clear justification of the business.
Demonstrate awareness of the position of the business in relation to the market place including the
actual or potential competition.
Successful application of the key e-business skills developed within the module.
Where necessary a not technical discussion on the technologies that may be needed to deliver the
business objectives.
Well researched and properly referenced content.
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