Choose one of the campaigns from Chapter 13: Integrated Marketing Communications in Public Relations Cases. Analyze that campaign by answering the following question:
Why was the campaign effective?
Your analysis should be about 250-500 words in length, or 1-2 double-spaced pages, using 12-point font with normal margins.
Your response will be evaluated based on the accuracy, reliability, and logic of your analysis, your application of concepts from the reading, as well as the clarity and conciseness of your writing.
1,Makes appropriate and powerful connections between the issues identified and strategic concepts studied in the reading; demonstrates complete command of strategic concepts and analytical tools. 2,Presents detailed, realistic, and appropriate assessments clearly supported by the information presented and concepts from the reading/discussion. 3,Writing demonstrates a sophisticated clarity, conciseness, and correctness; includes thorough details and relevant data and information; extremely well-organized.
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