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Public Relations: The executive director has come to you extremely upset because Custom Essay

Public Relations: The executive director has come to you extremely upset because, according to the morning paper, Bill Barnes, the guest speaker for the 25th anniversary banquet that will be held this Saturday night, is suspected of soliciting sex from a student in exchange for an A grade. Mr. Barnes was teacher of the year last year. He is not an employee of BYS and the alleged incident did not take place on the property of BYS. He has been a longtime supporter of BYS and has encouraged many at risk youth to take advantage of BYS activities. Additionally, Mr. Barnes has occasionally served as coach for various teams sponsored by BYS. The student alleging sexual solicitation has repeatedly been involved in trouble at the school, including cheating on tests and smoking in the bathroom.
As you know, one of the goals of the 25th anniversary celebration is to enhance BYS’s reputation in the community. The executive director wants to continue to support Mr. Barnes, but knows that the investigation will not be complete before the banquet. She needs to decide whether or not to rescind the invitation for him to speak. She has asked you to develop a paper that identifies the various ethical issues and points of view, develop a final recommendation, and develop a communication strategy to convey this decision to key groups of BYS constituents.
Considering the core values adhered to by BYS and using the principles of values-driven public relations, ethical codes for public relations, and any applicable group’s professional ethical standards, provide complete an analysis of the issues and your recommendation. The following outline is suggested:
•APA title page
•Introduction – Summarize the problem (do not simply restate)
•Analysis of specific organizational values and ethics standards that suggest that the invitation should be rescinded
•Analysis of specific organizational values and ethical standards that suggest the invitation should be maintained
•Conclusion and recommendation for action.
•Your plan for how the decision should be communicated to BYS target publics.

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