reading journal of ” a piece of cake” (chap.34-43) by cupcake brown
‘1 . When itcomes to automobiles, it isn‘t easy being
green. Despite winning the 2008 Green Car of the
1,, 1- ‘_ ‘ r; Year award for its Chevy Tahoe Hybrid, General
7’ ” :5 Motors has been questioned about its dedication
p , ‘4 1 “‘ – to green manufacturing. Critics gained ammunition
525″‘ ‘ ‘ ‘ ‘a,’ ., .. ‘ i when GM vice chairman Robert Lutz doubted
fl ’ ‘,____ l p I ‘ publiclythathumans cause climate change.
a‘ x I‘ 1,-‘ x _~ ‘ ‘L,;-_.”?L_-“- V… ._~ _a-II ’ calling global warming “a totai crock.” Butwhen
a.”f ‘ ‘-“‘ _ _r_,~ H activists began u-sing the comments to paint GM
i – ‘ “_” i ‘- -5.! as environmentally irresponsible, Lutz quickly
i L.‘ l – – i 7 . responded on the company’s biog. stating that
I ‘ ” ‘ 1 his views were personal and did not reflect GM
policy. in what situations might companies choose
I ‘ . to communicate with the public using blogs?
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n’
Electronic °‘””-°””‘5 i
After studying this chapter, you should be able to
U Understand how organizations exchange paper-based and electronic messages. I
O Know when to send and how to organize e-mail messages and memos. i CoI‘I‘Il1’lI-lniC3fing with PaPer’Ba5ed Messages
O Describe appropriate formats of e-mail messages and memos. i Although the business world 1S qfi1l1(11l(ly S£«ll.T;tCIl:11[1%’ to electronic communication chan-
t .t’ e inite unctions.
I Analyze the writing process and explain how it helps you produce efiective ‘ 11615’ paper based documen S Q 1 ave
internal messages. 0 Business letters. Writers prepare business letters on letterhead Sta1IlO1′”lE!1’Y..T1l:11S
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practicea g make a persuasive, well-considered presentation. Chapterls 6, 7, and 8 cover vari-
t ‘ toda ’s work ace.
0 Explain the pros and cons of instant messaging and how to use it professionally. 3 (ms business letters that you may vim 6 m. Y P _ 5 1 h. f f
O lnteroffice memos. Paper-based interoffice memos wete once He c 1e orm
Wme ‘“f°””a”°” and pr°°9d”’9 e’ma” messages and m9m°5- of internal comrnunication. Today, employees use memos prttnarlly to con-
O Write requestand reply e-mail messages and memos. . E vey confidential information, emphasize ideas, deliver lengthy documents, ‘or
E , lend importance to a message. Memos are espec1ally appropriate for explain-
ing organizational procedures or policies that become permanent guidelines.
Later in this chapter you will study various components in everyday interoffice
memos.
i…5mU.;ToF;; seem. How organizations Exchange I» Communicating with ‘Electronic Messages
lnslructoi”s Manual for M d I f t. A number of electronic communication channels enable businesspeople to exchange
the authors complete essages an n orrna ‘0″ information rapidly and efficiently. All of these new electronic channels display your
lecture notes and teaching _ _ _ _ _ _ _ writing skills.
sLiggestiong_ People Working in organizations exchange information both externally and inter- _ – _ ‘ . . h d
nally. External messages go to customers, suppliers, other businesses, and gover1”1- ‘ E’l‘Tl3ll- E-mall IIIVOIVES Eh‘? tfaf15TT11551011 Of 316353535 throug ComPuteF5 an
ment agencies. Internal messages go to fellow employees. These internal iriessages I1etWOrlOur Service Charter
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